Note
This document establishes clear and unified standards to facilitate brand promotion and communications, including logo usage, tone of voice, and all necessary brand assets for marketing purposes. Please adhere to these standards strictly.
Clear Space
To ensure the recognizability and integrity of the brand logo, a specified minimum blank area must be reserved around the logo. No text, graphics, or other visual elements are permitted within this area to prevent the logo from being disturbed or obscured.
Core logo
The INFINI Labs color logo shall be used with white (#FFFFFF) or light-colored backgrounds.
For brand blue (#005FE8) backgrounds, images or other complex backgrounds, the reversed white logo version shall be adopted.
Logo Readability
The brand logo shall maintain clear readability against backgrounds of different color tones, ensuring it can be quickly recognized in light, dark and complex color environments without compromising visual communication effectiveness.
Acceptable: Dark blue (0%–50% opacity)
Unacceptable: Dark blue (60%–100% opacity)
Things to avoid when using our logo
Do not outline our logo.
Do not add filters or effects to our logo.
Do not remove the N from the circle.
Do not alter the logo color.
Do not crowd or place elements too close to our logo
Do not stretch our logo to distort its proportions
Our Name
The name "INFINI Labs" must always include a space between "INFINI" and "Labs," with "INFINI" in all caps and the "L" in "Labs" capitalized. This rule also applies to all product names under the INFINI brand, where "INFINI" must always be in all caps and the subsequent word(s) capitalized. Avoid incorrect spellings such as "infini labs" or "INFINILabs."
INFINI LabsThis is the correct way to spell out the INFINI Labs name
infini labsThe "INFINI" and "L" must always be capitalized
INFINILabsINFINI Labs must always include a space
Do not alter, abbreviate, or distort the brand and product names in any way.
Our Color
The official primary brand color is Brand Blue (#005FE8). As the core brand identity color, it is applied to core scenarios including logos, titles, highlighted buttons and brand visual headers.
Other secondary colors are used for interface embellishment, information classification, illustrations, charts and other extended visual scenarios, and shall not replace the primary color as the core brand identity color.
Other secondary colors are used for interface embellishment, information classification, illustrations, charts and other extended visual scenarios, and shall not replace the primary color as the core brand identity color.
Primary Color
INFINI Labs Official Blue
#005FE8
CMYK 100/59/0/9
INFINI Labs Official Blue Use for everything
Mint Teal
#42E9E1
CMYK 72/0/3/9
Shapes and Titles
Purple
#836EFF
CMYK 49/57/0/0
Shapes and Titles
Vibrant Orange
#FF7300
CMYK 0/55/100/0
Shapes and Titles
Secondary Color
#F6F9FF
#00DEFF
#CACACA
#1884FC
Brand Partnership
When displaying the wordmark together with partner logos, maintain balanced spacing and clear visual hierarchy. Avoid overly close placement between logos, and ensure sufficient clear space to preserve legibility and visual performance.
Each logo shall be displayed in an appropriate size, using its approved color format, and shall not be distorted or altered in any way.
All co-branding materials must undergo the approval process of both brands to ensure consistency and compliance with brand guidelines.
Each logo shall be displayed in an appropriate size, using its approved color format, and shall not be distorted or altered in any way.
All co-branding materials must undergo the approval process of both brands to ensure consistency and compliance with brand guidelines.
Do NOT
Do NOT use the logo with significantly different sizes
Do NOT add any additional colors in co-brand lockups
Do NOT place partner logos arbitrarily
How to Use Our Logo
Shall comply with
The logo shall only be used when directly related to INFINI Labs services.
Follow the INFINI Labs brand guidelines and terms of use.
Use the logo in accordance with the provided content, and acknowledge that the logo is the property of INFINI Labs.
You must not register the logo as your own trademark or intellectual property.
Do NOT
Do NOT use the logo without authorization or outside the terms of INFINI Labs.
Do NOT use the logo in a more prominent position than your own logo, or in irrelevant contexts.
Do NOT use the brand logo in any illegal or sensitive contexts.
INFINI Labs Merchandise
